We use our knowledge of what we have done to increase other eCommerce website sales as well as tracking users and using data to improve your conversions. Marketing data analysts may need to sort through large data sets such as social media comments or online shopping reviews to extrapolate meaningful insights about customers’ preferences and behaviors. This study investigates consumer ethnocentrism, brand equity, brand origin confusion and customer involvement’s impact on purchase intentions between domestic and import shampoo brands amongst Chinese and Greek consumers. It seeks to validate a new measurement scale–CEESCALE and test political event’s influence on consumer ethnocentrism. Street surveys were conducted in Guangzhou and Athens with a total of 257 and 211 questionnaires collected respectively.
When the customer regret the purchase of a product, it involves returning goods and refunding process. This process is inconvenient as customers need to pack and post the goods. If the products are expensive, large or fragile, it refers to safety issues.
In these senses, CPG investors are being forced to adapt to e-commerce as it is effective as well as a means for them to thrive. The future trends in the GCC countries will be similar to that of the western countries. Despite the forces that push business to adapt e-commerce as a means to sell goods and products, the manner in which customers make purchases is similar in countries from these two regions. For instance, there has been an increased usage of smartphones which comes in conjunction with an increase in the overall internet audience from the regions.
To find out what we can do to help your website grow schedule a FREE strategy session. To do this means sometimes we have to deviate from your initial brief and provide an ecommerce marketing specialists that will actually help your brand grow. Sometimes this means asking difficult questions BUT this is because we want you to succeed. If you are looking to invest in your marketing and see real growth we are the digital marketing agency for you. Our team of retail & eCommerce digital marketing consultants have a proven track record growing brands in multiple different markets for over 14 years. Over the years we have developed a proven strategy that not only increases the number of people visiting your online store but increases your conversion rates and life time value of the customer.
It can be expensive to acquire new customers but it’s much cheaper to bring existing customers back to buy again. We use a range of strategies including email marketing and re-targetting ads, to bring your customers back to your store to buy again and again. This is an area of eCommerce marketing that is often forgotten about but brings the biggest ROI. CRM strategies for a small-sized online shopping mall based on association rules and sequential patterns. Mining customer knowledge to implement online shopping and home delivery for hypermarkets.